An Overview of Business to Business Marketing

Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its main targeted market base.However, in essence, B2B does what B2C employs in order to gain profit – learn the heart of the buying public when it comes to purchasing decisions. While the B2B marketing sells products and services to other businesses with an objective of supporting the operations of the companies, the end-users will be the public who are the consumers.Increasing sales, profits, marketing, and efficiency is the purpose why these companies utilize these services. In as far as utilizing the B2B concept, it is a must to know that it can be complex beyond the standard marketing concepts in such a way that programs used are more innovative and advanced.So, if one is considering B2B, it is important to learn what consists in the ropes of the journey, especially the factors such as the requirements, the competitors, costs, technology, trend, and the present situation of the market.Also, if one is integrating online tools, there are these things which one should have knowledge about, particularly when it comes to using online communities, email marketing, banner or pop-up advertisings, cost per click ads, and many other tools.If you want to learn more about B2B, you would probably want to know the following aspects:The featuresAs what was said a while ago, business to business marketing is involved in doing transactions within and between value chains and not between consumers. As such, it targets quite a small number of customers who expect to have personalized marketing, such as customized prices and products or services.It is also more complex than it appears, requiring a lot of players to create demand decisions chain. B2B is also for building value relationships with other companies and some individuals found in them.Its strategyThe three steps, to aim market choice, to set marketing objectives, and to build marketing program shape the strategy wherein the target market opportunities and the set of programs are involved to realize the main organizational goals.The difference between B2B and B2C (business to consumer)The B2C sells, markets, and discloses products or services to the buying group or public and is product-driven. It also maximizes transaction value. B2B however targets a smaller amount of consumers, which in this case are the business companies and organizations. Both may have similar marketing programs and may employ the same initial steps in developing them, but in terms of executing them, there is a distinction.The B2B buyerThe business to business buyer is the company or organization that wants to purchase the good or service because it knows that it can help remain their business in great standing, competitive, successful and profitable. Because of this, it is more often than not that B2B buyers have more understanding of the products or services than the B2B owner does.

Small Business Marketing Online: The First Critical Step

Get Found on GoogleHere’s a staggering statistic: 97% of North Americans now use the Internet to shop. Couple that with the fact that 73% of all online activity is related to local content, and it begs the critical question: How visible is YOUR business in local search?There’s no two ways about it: You HAVE to make sure your company is as visible as possible in Internet search results. Particularly Google if you are a Canadian business, because 85% of Canucks site Google as their search engine of choice.There is a powerful little secret about Google that most small business owners apparently haven’t discovered yet. It’s called Google Places, also known as Google Maps or Google Local Business Center. It officially became Google Places in April of this year (2010).If your company has been listed in the Yellow Pages or any of the other best known online directories, the odds are you already have a “Place Page”. Google culls information from various sources on the Internet to create default Place pages for local businesses.Depending on how much info it finds relative to your business, your default page can be as basic as name, address and phone number, or it can include photos and even customer reviews.I saw one example of a Google Place Page for a local bookstore that had more than 30 customer reviews. Google gives a lot of weight to small businesses that have many customer reviews. But this one was buried on page 5 or 6 of the local listings even though it had 31 separate cases of customer feedback.Small Business MarketingThe reason it had no prominent position in local searches is because the business owner had not “claimed” the listing. Basically how it works is Google gives you a “gift” of a Google Place Page. All you have to do is make proper use of it and Google will reward you by giving your Place Page a higher ranking in local search results.So not claiming (i.e., optimizing and verifying) your Place Page is sort of like shooting your business in the foot: You are hobbling the high performance you stand to gain merely by accepting Google’s gift and putting some work into harnessing its power.Now I understand that this whole Internet search marketing deal can be an intimidating prospect to business owners who are stressed to the hilt with the everyday demands of taking care of business. There is just no time to start trying to learn Internet Marketing for Small Business 101.The good news is there are plenty of Internet marketing aficionados like myself who are only too willing to do it all for you. All you have to do is ask.

Small Business Marketing Ideas? 5 Secret Places to Start!

Small business marketing ideas you’d think would be a dime a dozen yet it is the most frequently asked question that I get. Getting ideas are not the problem. What is hard on the brain is finding something that ten millions others haven’t thought of.Here are 5 ideas that almost no one thinks about or has even heard of in some cases:Google Zeitgeist:
The first thing that comes to mind is, “Huh?”. It is a German term which refers to “signs of the times”. Google uses it as a term to describe what the hottest searches are in any given moment. In other words, where are peoples’ minds? It is a great source of small business marketing ideas. Most of the time the top searches are on movie stars or sports figures that have done something they shouldn’t have and so forth. Keywording will be easy.
You can get great ideas from this and you know that the subject is already hot because the Zeitgeist list tells you so. What a great source of small business ideas! You don’t care about sports or movie figures? That’s alright. Sometimes the top search traffic is about the IRS or how to survive a multi day power outage. Come up with any product unique to the subject and you have an automatic hot market. (In the millions, usually)Rentals: You can use the list above to see which are the hottest movies or which new video game is getting all kinds of inquiries about it. Many small business marketing ideas will come as you write a product review or open a small web site, become an affiliate for a movie company, record label or game company and start selling. Again, you know the market is hot because search volumes are high. You can make it even hotter for your business using a good CPC campaign.People are asking a lot about items on the zeitgeist. Most of them have their credit cards firmly clamped between their teeth. Make sure your little site, if you have one, is SEO’d properly and you’re off to the races!What are your passions?:
This is an old, tried and true method of succeeding. It is one of the best small business marketing ideas ever. What are you really passionate about? Are you brought to tears when you hear of the plight of the Darfur rape victims? Famine and world hunger bring you to your knees? You maybe love radio controlled airplanes. Golf keeps you awake most nights. (I’m NOT implying that golfers or radio airplane enthusiasts don’t care about important issues!)
Whatever makes your heart pound, you can create a successful online venture for yourself. How can you make money, still feel good about yourself and have a clear conscience when dealing with things like world hunger? There are many ways and there is nothing wrong making a living funneling world attention and money on something that you love. Read the following idea and get information on affiliate programs.
Remember the good Samaritan of the bible? He could help the guy on the side of the road because he had money. You can do whatever you want with the money you make.Create your own online bookstore:
No matter what your interest, you can create a tightly focused specialty bookstore. Places like Amazon.com and Chapters.ca and so forth all have affiliate programs. How can you help the starving people in Africa, lets say?
Design your bookstore to take your visitors to history books of Africa so they can learn how all this came about. Set up a part of your store on nutrition and what these people need. Set up another section on the heroes and saints of these people (who ever you see as hero. It’s your store, you decide.)
Love nature and want to do your share? Here are some small business marketing ideas that most people don’t realize can be created. Promote places like the Sierra Club on your site. Promote books on everything from bird watching to the ravaging of the planet. SEO the site properly and you will have oodles of traffic. Build your pages properly and you will have an immense positive impact on whatever stirs your stew. On the web, you can focus your business intensely like a laser on any small business marketing ideas you choose.What do you know?:
If you are a plumber, create ebooks on plumbing repairs. Sell easy to make videos on how to fix a leak.
You love to knit? Give courses on knitting, sell specialty yarns and yes, make and sell your own easy to make videos.
You love to rebuild 1971 Mustangs? Just think of it… Mikes-famous-mustang-rebuilders.com!! Does this open a floodgate of small business marketing ideas for you?
You are a brain surgeon who loves to do research on nutrition to help brain cancer patients. Build a site, SEO it and run with it. Keep yourself happy, make money and improve the plight of some mighty unfortunate people.I could go on forever, but I’m getting writers’ cramp. The internet is a river of gold. With that gold you can build your dream home, have the wardrobe of your dreams, do an incredible amount of good and what kind of price can you put on satisfaction with your life?Make yourself a list of small business ideas and keep it handy where you can easily get at it to add, take away from or change what’s on there. Go with the premise that nothing is impossible because nothing is impossible.