Cost Effective Small Business Marketing Strategies and Tips – Part Two

In my previous article (part 1), I discussed Marketing Keys, Marketing Plan Components and Creative Marketing. Now I will get into specific, cost effective marketing methods and strategies you can use today to increase your company’s exposure and profits.MARKETING METHODSInternet
-Highly targeted and extremely economical
-Extremely InteractiveMagazines
-Targets your niche
-Creates credibility
-Establishes Identity & BrandTV
-Can be very cost effective
-Great for demonstrationsDirect Mail
-Highly targeted
-Medium that allows you to go through the entire sales process.
-Augmented with Follow-up Mailing and Telemarketing is very effectiveCanvassing
-Provides personal contact, which can be the most effective
-Backed by targeted mailings and TV advertising increases its conversion ratioOutdoor Billboards
-Constant Reminder
-Especially good for “Next Exit” Location traffic targetingIndoor Signs
-Capitalizing on your marketing’s momentum
-Can be the most important sign – even more crucial than outdoor signage
-Signs don’t have to be static: i.e. Video Message, Slide Show, etc.Online Marketing
-Absolutely the best medium which economically blends high interactivity with action
-Examples: Email, video & audio postcards, forums, blogs, websites, texting
-Very effective when content based
-Prospective customers are not constrained by time
-Good, targeted, updated content means repeat customer visits
-Great Follow up, Resale, Cross-sale and Up sell medium
-Exponential results when augmented by offline marketingClassified Ads
-Very cost effective for a broad customer base
-Targets the very hottest prospects
-Confronts your competition head onBrochures
-Only effective if combined with online and offline marketing
-Always a good after sale piece to keep the customer thinking of you
-Code the brochure, ask the customer to pass it out and provide discounts or referral fees backPhone
-Telemarketing only effective if part of an Opt In Marketing Campaign, whether online or offline or both.Reminder Tools
-Refrigerator magnet is the most effective
-Double sided or folded business card which provides mini-brochure capabilitiesTrade Shows
-Targeted and motivated prospects
-Consider online versionsPublicity
-Public Relations driven marketing can be cost effective. Establish reputation and credibilityCommunity Relations & Sponsorship
-Establish powerful contacts and connections
-Great for image
-Great constant reminder
-Create an edge over the competition
-Needs to be sincereCOMBINE MARKETING TOOLS & METHODSCreative Strategic Marketing is based on developing multiple Marketing Tools in concert to achieve an out-of-the box, competitively advantaged Creative Strategy. Marketing Methods should be integrated together for each cohesive Marketing Strategy, and then adjusted as the campaign proceeds and develops. Personally, I believe one of the most lethal combinations of Marketing Platforms are:–Developing a Content Rich Internet Presence
–Online Marketing through Opt In
–Advertise free Articles, Newsletter, Guides, Webinar, etc. in a targeted Magazine AdThis combination of print and online marketing is very cost effective, yet lucrative. Explore the possibilities.
The important thing to keep in mind when executing multiple Marketing Tools, Forums and Methods in a synergetic strategy is to carefully track and monitor the results, making Key changes as the initiative develops. This is where an online / internet marketing platform is so valuable because it can adeptly track results (i.e. conversion rate, response rate) in real time.ONLINE MARKETING CALENDARA good Marketing Calendar is based on a 52 week year and helps considerably in planning and budgeting a Marketing Strategy. At any point in time, you can determine the best ads to run, what needs to be in inventory for the anticipated sales, the project costs and projected sales. The calendar should be an online platform for maximum interactivity, utility, access, flexibility and integration. The Marketing Calendar should be fully integrated with the Marketing Strategy, Strategic Plan and Budgeting Process for maximum utility. The calendar should be in an expandable spreadsheet format to reveal all necessary details for each marketing method within an overall strategy.COST EFFECTIVE MARKETING STRATEGIESProfitable Marketing does not have to be expensive! Some cost saving tips:Cooperative Advertising
-Can save upwards of 50%. Partner up with a larger company, mention their name and get paid for the promotion. Spread the ad cost among fellow advertisers.Per Order or Inquiry Payment Method
-Advertising costs subtracted after a sale or defined event.Survey your Current Customers
-Costs pennies to do, yet gives you the most up to the minute market trends. Plus gives you an opportunity to Cross or Up Sell the customer at the same time.Backend Products & Services
-Bundle your offerings to minimize your marketing cost per sale.Code your Ads
-Codes allow you to track and measure your marketing strategy’s results. By keeping ahead of the campaign roll out you can adjust for maximum cost effectiveness.
-Online tracking is the most beneficial and cost effective means of keeping your marketing costs in line with your budget, while providing you where the most profits can be made per marketing dollar spent.Don’t Use a Rate Card
-Make an offer for all your advertising – rates are always negotiable.
-A 30 second TV spot can be as effective as the more expensive 60 second one.
-Tap into Remnant Magazine Space
-Extra, unused ad space sells at substantial discounts.TV Ad Tips
-Tight scripts and excellent prior planning cuts down the time costs.
-Do your Ad in 3-4 renditions move session.
-Use a production studio during off-peak times.Concentrate Efforts on Established Customers
-Customers are 85% cheaper to market; Keep a good balance between Customer and Prospect marketing efforts.
-Exponentially expand your sales, cost effectively, through a Customer Referral Program.
-Up sell, Cross Sell, Cross PromoteCombination Marketing
A very cost-effective and successful combination is pairing a Magazine Ad with a Website. Offer a FREE Newsletter, Guide, E-book, etc and set yourself up as an Expert; mine the prospects data in a permission based, Opt In; Follow up free offering with product and service offerings. All your marketing efforts, mediums, tools and campaigns should be done in concert and combination as the results are exponential and the means cost-effective.Website Design
-Web Design, Development and Optimization is very important, crucial in fact, but can be very expensive. –To cut Web design costs:
–Create your own content
–Write articles on areas you have Expert status or Knowledge
–Look at the web and decide what you want your site to look like and sketch it out, as well as, organize the link structure. Then have a designer lay out the website in a user friendly Content Management System, and you input all the content. Have the designer / developer review the site after your inputs for Search Engine Optimization tips.Tip: Consider hiring a Web Designer / Developer overseas, such as from China or India, etc. They charge about $30 per hour (or less) verses $75 – 100 per hour. Make sure to carefully review a Designer / Developer’s credentials, referrals and past projects, to ensure credibility and reliability.In the next article on Cost Effective Small Business Marketing, I will discuss Marketing Research and Targeted Marketing. Stay tuned!

Holidays For Less Using Travel Voucher Codes

If you take the money into consideration of your holiday plans this year, you would better think again! There are so many websites online offering travel discount vouchers and travel discount deals that you can take advantage in combination with holiday vouchers so that you can enjoy traveling throughout the United Kingdom as well as other spots of the world for less!What Are Travel Voucher Codes?Travel vouchers are special digital codes that you can use at shops to get you a discount immediately during the check out or when you book a reservation for your holidays online. You can usually see significant instant savings, sometimes you can save up to 70% off your bookings. In most occasions, you can find valid online vouchers by searching store name + voucher codes on Google, Yahoo, or Bing. This allows you to find the latest and verified discount vouchers. However, the best part about the travel discount voucher codes is that these vouchers are totally free!How To Benefit From Discount Travel Deals?Travel discount bargain deals are special savings on many different items, travel special deals or even services such as online gaming. These incredible travel deals can save you a lot and these deals are very easy to find via travel deals websites with manually updated and verified travel bargains. Travel discount codes and discount deals can save a traveler quite a lot of money and enable the traveler to book his holidays for a lot less money than they can imagine.The Savings Are Only a Click Away!Those who want to save some money with regard to air travel, rail travel and accommodations can just do it by searching travel discount vouchers on online that they can simply use when booking their holiday plans. The travel vouchers and bargain deals give travelers a instant discount that is not available without the travel voucher codes. There are so many websites that can help you find discount vouchers for travel that you never even dreamed were possible.With travel voucher codes website, the savings are only a click away. You will be amazed at how easy it is to search and find travel voucher codes and discount deals online. The process only takes a moment to find and all the vouchers are totally free! When it comes to online travel discount vouchers and amazing discount bargain deals, make sure you check travel voucher codes first!

Truth and Secrets About Discount Travel

Truth and Secrets about Discount TravelTo understand how you can get discount travel, it helps to understand how the travel industry works. Probably the single most important thing to remember about the travel industry is that it’s based on a perishable commodity. If an airplane takes off with empty seats or a cruise ship sails with empty cabins, the opportunity to make money from them is gone. Unlike other industries, a hotel can’t store last night’s vacancies in inventory and sell them at a later date. Vacancies must be filled on a daily basis to stay in business.The travel industry has high fixed costs. Airlines, cruise ships, and hotels are expensive to build, maintain, and fuel. No doubt the travel industry would like to sell every seat, cabin, and room at the highest rate. More often, however, vacancies have to be discounted to attract willing buyers. It almost all cases, it is better to get some money for a ticket or key card than nothing.Travel and hospitality providers understand that vacancies require varied rates to get filled. For much of the travel industry, the main commodity makes enough money to pay expenses. But to ensure profitability, other profit centers must be continuously introduced. For example, cruise ships make most of their profit once travelers are on board by offering hundreds of opportunities to spend more money. Profit centers include alcoholic beverages, tips, gambling, bingo, spa services, internet and phone services, fine art and antique auctions, on-board shops, port excursions, port shopping trips, and much more.So to capture those willing buyers who spend more once on board, the travel industry offers a range of prices to appeal to different pocketbooks. Travelers can pay radically different fees for the same service. Here are three major factors that affect prices: when you travel, when you purchase, and who you are.When You Travel-Traveling during higher traffic times also carries higher price tags. So to get better deals, choose times when traffic is lighter for the places you’re traveling to and from. This principle applies not only to the time of year, but also the time of the week and day. In the US, travel is lighter Tuesday through Thursday. And a flight from Seattle to Los Angeles might be cheaper at noon than two hours earlier. You can use travel web sites, such as orbitz.com, to check prices for dates and times, avoiding holidays for places you’re traveling between.When You Purchase-Generally you’ll get better rates if you purchase tickets either far in advance (three months or more) or last minute (four or five days prior to departure). For last minute travel, you can use orbitz.com to find the best fare for possible combinations of departure and arrival dates. Then check this fare against the web site of the airline itself. Go to priceline.com and start bidding at 50% of the lowest fare. Increase your bid in $50 increments until you get a ticket or decide to bid no higher. You can also check last minute fares at web sites, such as travelzoo.com, lastminute.com, cruisesonly.com, and cruisevalue.com.Who You Are-There are numerous personal qualifications that might earn you discounts on travel, such as what credit cards you hold, if you’re a member of a travel club, where you live, if you’re a senior, and so on. Credit cards with reward points can earn you significant amounts of free travel on purchases you’re already making. A membership in a travel club, such as Global Resorts Network, can earn you discounts of 40-60% on luxury travel accommodations and services around the world. If you’re traveling to visit friends in world-class vacation destinations, you might ask them if room rates are less if they book the reservations. For example, it might be considerably cheaper for a local to book a hotel in Hawaii for you. So remember to consider any club memberships or other qualifications that might give you discounts when planning your travel.